Red Rock Realty Group
brand identity update
signage
listing flyer template
offering memorandum template
Red Rock Realty Group is a full-service commercial and residential sales, leasing, development and investment company based in Birmingham, Alabama. Their brand identity had served them for almost ten years, and they were ready for a fresh look. This project called for lots of color play and geometry—I had a blast working with Sydney Newsom Creative to make it happen!
brand recognition
Brand recognition is so important in the real estate biz, so Sydney and I worked out a logo solution that would nod to the original, making the transition from old to new as seamless as possible. We kept the rock imagery, but opted for a more modern, clean interpretation that would hold its integrity in both small and large applications. We also kept a serif typeface, but used a slab serif to create a greater sense of approachability. Red is a popular color in real estate. To set Red Rock apart, we used an atypical combination of reds that really seem like they shouldn’t work together—but somehow they do!
Original Logo
Updated Logo
be a resource.
My job is to be a resource to my clients—to give them the tools they need to tell their brand story as effortlessly as possible. The last thing a listing agent should be worried about is brand story. That’s why branded templates are so great! We got Red Rock set up with Google Suite: Doc templates for their listing flyers, Sheet templates for data such as pro forma, and Slides templates for offering memorandums and presentations. All they have to do is duplicate the template and update the content!
