One Team One Heart
brand identity
campaign
promotionals
buttons
t-shirts
social media
signage
In 2019, we decided to take a new approach to Childhood Cancer Awareness Month. Instead of our usual "Go Gold!", we called our campaign "One Team One Heart" to call back to aTeam's philosophy that we are all on the same team in the effort to support families on the pediatric cancer journey.
One Team, One Heart.
We want to see all of Alabama participating in Childhood Cancer Awareness Month! As far as aTeam is concerned, every citizen of Alabama is a part of the team. We can all play a part in supporting families as they walk through one of the hardest challenges life can throw at them. We worked hard to get as many people—individuals, families, businesses, etc.—invested in this campaign. We had restaurants like Taziki’s show support by having their staff wear our shirts and post table tents throughout the restaurant during the month of September, and every location of Mills’ Pharmacies competed against one another in a Checkout Donation Challenge, giving out aTeam buttons to anyone who participated. Patient families wore shirts, small groups hosted donation drives, high schoolers wore buttons on their backpacks, and some of our volunteers held a lemonade stand! We are all about finding creative ways to join the team.
Did You KNow?
We aim to leave our team better informed by our campaigns. During this campaign, we focused on some of the information that we know by heart and take for granted, but that might be lesser known to our wider audience.
Keep the good,
toss the not-so-good.
We planned to be more aggressive with our Childhood Cancer Awareness Month campaign in 2019 than in years past; so we decided it might be a good time to rebrand. While we ultimately decided that the word "Gold" was important verbiage for the campaign and the name "One Team One Heart" did not stick, this more aggressive campaign model was enormously successful; and its tactics were carried on to the following year.
