Swag.

Swag must be intentional, and it must not be wasteful. The world doesn’t need any more keychains or koozies. For Shoal Creek Shootout, we wanted to give participants a more interactive ‘Save the Date’—something they would truly use. So we ordered up some aTeam golf balls and packaged them in an uncoated paper box with everything participants would need to know about the event! The box can be recycled and the golf balls can be used as long as your short game holds up.